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Agenda Communication - Message Sent

Marketing Policy

Geoff Pearson

Director


Introduction


Agenda Communication markets its services primarily to industry through word of mouth.  Occasionally, short courses / seminars will be advertised, and one of our former programs: WA Police Service Entrance Evaluation Examination Preparatory Program, was regularly advertised in the West Australian newspaper.


To ensure that the professional reputation and good standing in the training field of Agenda Communication is maintained and enhanced, it is appropriate that the company should have a policy on marketing and advertising.


  

  1. Advertising


Agenda Communication has a history of advertising some of its services in the West Australian newspaper, and occasionally through the use of informational posters.


It is company policy that all advertising comply with the following:

  

    1. “Agenda Communication” and all appropriate contact details will appear on all advertising;
    2. No misleading statements as to the nature of the training services on offer will be made;
    3. No misleading statements will be made as to training and/or assessment services
    4. No statements will be made which will knowingly discriminate against any member of the community on the grounds of age, race, religion, colour, gender, disability or sexual orientation; and
    5. No statements will be made which will knowingly bring any member of the training field, the Department of Training and Workforce Development, or any other training body into disrepute.
    6. No mention of any other person or organisation will be made without the prior written permission of that person or organisation, and that any conditions placed on any such permission will be respected and adhered to.


In order to ensure the above, all advertising will be vetted by the Director of the company before approval for its usage will be given.


  

  1. Marketing


Agenda Communication will seek to market its services and products in a professional and ethical manner.  In line with this policy, Agenda Communication will expressly refrain from:

  

    1. making misleading statements either verbally or in writing as to the nature of the training services or products being offered;
    2. misrepresentation of training services by the use of the NRT logo to imply training is nationally accredited when it is not;
    3. promoting any training service or product which in any way deliberately discriminates against any section of the broader community on the grounds of age, race, religion, colour, gender, disability or sexual orientation;
    4. misrepresenting the total costs of training services by not stating full costs at the earliest and most appropriate opportunity;
    5. misrepresenting its capacity to deliver training services either within or outside its field of expertise;
    6. disparaging any other training provider or trainer in any way and for whatever reason; and
    7. participating in any activity which would in any way bring any member of the training field, the Department of Training and Workforce Development, or any other training body into disrepute.
    8. mentioning the name of any other person or organisation without the prior written permission of that person or organisation.


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